Our Story

Developing Alternative's to some of the most famous fragrances in the world.

ALT. Fragrances was born from just a simple question.. "Why can't fragrances be cheaper?"

As some of the world's most loved scents are so expensive; just why are we all being charged so much?

Did you know that the liquid inside of the bottles of many outrageously priced designer fragrances people have come to love can sometimes cost less than a single dollar...? 

The rest of the amount a consumer pays is actually just covering the over-the-top packaging costs, marketing, and fee's the designer house pays to a well known celebrity/model to be the face of the product. 

With knowledge of this, our founder, Michael Saba, set out on a mission to deliver the scents that people love to them at a price they could afford. Of course comes a price, but this price can be at a much more affordable rate to the common person.

A NEW FRAGRANCE COLLETION IS BORN

Working closely with expert fragrance-developers and perfumers, Michael was able to recreate the distinctive aroma of seven of the bestselling designer colognes and perfumes, without imitating them entirely. 

The initial batch of fragrances were sold almost immeadietly and many of the customers in ALT.'s early days were solely through word of mouth. People liked what ALT. was doing and wanted more. 


At ALT. we believe that luxury fragrances should be available for all to wear, not just the select few who can afford to spend hundreds of dollars on scents. We strive to be the go-to alternative to traditional luxury brands, providing the oppurtunity to build a fragrance collection full of high end fragrances without having to spend hundreds, if not thousands in the process. 


What Were Up To Today

With the overwhelming success of ALT.'s initial fragrance batches we have been swamped with requests to develop other much-loved designer scents. Michael and his team are always at the drawing board, researching new fragrances and identifying how to offer cost-effective versions to their customers helping to develop ALT.'s range of cologne and perfume collection. 

It is a relatively simple yet incredibly effective formula that ALT. Fragrance continues to follow. 

The Scents People Love, minus, The Price Tag People Hate. 


PLEASE NOTE THAT THE PRODUCTS MENTIONED THROUGHOUT OUR SITE ALONG WITH THEIR LABELLING ARE A MERE GUIDE AND IN NO CIRCUMSTANCE SHOULD BE MISTAKEN FOR THE ACTUAL HIGH STREET BRAND. NAMES TRADEMARKS AND COPYRIGHTS ARE PROPERTIES OF THEIR RESPECTIVE MANUFACTURERS AND/OR DESIGNERS. THESE VERSIONS ARE NOT TO BE CONFUSED WITH THE ORIGINALS AND ALT. FRAGRANCES HAS NO AFFILIATION WITH THE MANUFACTURERS/DESIGNERS MENTIONED. 

ALT. FRAGRANCES COMPETES WITH THE DESIGNER BRAND. IT DOES NOT USE THEIR FRAGRANCES AND IS NOT ASSOCIATED IN ANY WAY WITH THE DESIGNER BRANDS OR THEIR MANUFACTURERES. ALL TRADEMARKS ARE PROPERTY OF THEIR RESPECTIVE OWNER. WE ARE IN FULL COMPLIANCE WITH 

THE FEDERAL TRADE COMMISSION'S STATEMENT OF POLICY REGARDING COMPARATIVE ADVERTISING. 

FTCPol- icy Statement in Regard to Comparative Advertis- ing, 16 C.F.R. §14.15(b) (2003).



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